About StandBased®
The team behind the platform — and the values that drive everything we do.
A message from our CEO
Fragmentation is everywhere — non-league, Premier League, abroad. Too many clubs are trying to play tiki-taka with systems that have never even met each other. We’re here to get everyone on the same team sheet. One connected platform, everything pulling in the same direction, and hopefully fewer own goals behind the scenes.
We’ve got a great squad — youth, experience, plenty of energy, and a real love of football. The game plan is simple: make life easier, simpler and more affordable for clubs at every level. Do the basics well, keep possession, and stop making clubs chase the ball around ten different systems.
What makes StandBased® unique?
StandBased isn’t just another piece of club software. It’s a complete, connected platform built around the way your club works.
While there are other platforms that offer individual features similar to ours, what makes StandBased different is how everything works together — your data, your communications, your operations and your fan experience, all in one place.
And we never stand still.
We are continually improving the platform, developing existing features and introducing new ones. Many of those ideas come directly from the clubs using StandBased every day. When one club helps inspire a great new feature, we can often make it available across the wider StandBased family — helping every club benefit, progress and evolve.
So, what are our USPs?
A complete, connected system for YOUR club
One platform, with your key tools, information and activity working together rather than sitting across disconnected systems.
YOU own YOUR data, for YOUR use
Your club’s data belongs to your club. StandBased helps you bring it together, understand it and use it to make better decisions.
YOUR platform, in YOUR branding
StandBased works behind your brand, not in front of it. Your fans see your club, your identity and your experience — not ours.
Built with YOUR club
Our clubs play an active part in how StandBased develops. Your ideas, challenges and feedback help shape what we build next.
One platform that keeps evolving for YOUR club
StandBased is never “finished”. As clubs change, technology changes and new opportunities emerge, the platform continues to grow with you.
…and don’t forget about Stan, your club’s AI assistant!
Meet StanOur commitment to customer service
At StandBased, exceptional customer service is at the heart of everything we do. We believe that the strength of our service directly influences the strength and longevity of our client relationships, which is why we continually strive for the highest possible levels of client retention.
Our ambition is always to achieve 100% client retention. While the fast-moving and ever-changing nature of the football industry can sometimes make that difficult, our commitment to every club we work with remains the same.
For us, great customer service is about much more than simply responding to support requests. It means providing fast, clear and accurate communication, resolving issues quickly and effectively, and ensuring our clients have access to the product knowledge, onboarding support and ongoing training they need to get the very best from the StandBased platform. This commitment also ties in seamlessly with our core values which you can read more about below.
Just as importantly, we take a genuine interest in the clubs we work with. We see our clients as partners and as part of a growing StandBased family of clubs — not simply as organisations we sell software to and then leave to get on with it.
We want to understand our clubs, their ambitions, their challenges and the way they operate. By building strong, long-term relationships and staying closely connected to our clients, we can provide a level of service that goes far beyond the software itself.
That personal, proactive approach is what we believe sets StandBased apart.
Client retention rate since we started
0%
As of 12th October 2026
Our core values
As a company and as a team, we are guided by our StandBased core values. They are more than words on a page; they shape how we work, how we communicate, and how we support both our colleagues and our clients.
Always do what you say you’re going to do
There is no excuse for poor communication
Say it early, especially the bad bits
Take responsibility for what’s yours
Treat a club’s data like it’s your own family’s
Hard on the problem, soft on the person
These principles help us build a stronger, more accountable and more supportive team. We know that things will not always go perfectly, but when mistakes happen, we learn from them, take responsibility, and move forward without creating a blame culture. We always take the stance that we’d rather try something new and fail, rather than never try in the first place.
We work in football, and football is ultimately a team sport. That same mindset runs through our business: strong communication, trust, shared responsibility and everyone working towards the same goal. For us, that goal is simple — to help our clients succeed, grow and perform at their best.
Book a free demo
Book a free demo with us at a time that suits you. We'll be happy to give you a guided tour of the system, discuss your objectives and requirements and see if StandBased could be the solution your club has been looking for!
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