The All-in-One Digital Platform
for Football Clubs

StandBased® is an all-in-one football club software platform designed to bring your club's digital operation together in one place. Built for football clubs of every size, our 360-degree football club digital platform reduces fragmentation, simplifies day-to-day management and creates one reliable source of truth across your club. Unlike generic sports club software, every feature is built around the way football clubs actually work.

Instead of relying on disconnected systems, duplicated data and multiple suppliers, StandBased brings your football club website, football club app, football club CRM, eMarketing, youth management, loyalty schemes, club shop, facilities booking, sponsor visibility and social media into one connected, holistic ecosystem. Everything is managed through a central dashboard, giving your staff a clearer, more efficient way to work.

As football club management software, StandBased goes far beyond basic administration. Information can be entered once, managed centrally and shared across the relevant channels, helping clubs reduce duplication, save time and maintain greater consistency across every supporter touchpoint. Fixtures, news, campaigns, merchandise, supporter data and commercial activity can all work together rather than sitting in separate systems.

StandBased also acts as a powerful football fan engagement platform, helping clubs build stronger relationships with supporters across web, mobile, email, loyalty, ecommerce and social channels. By combining football fan engagement software with CRM, content, marketing and commercial tools, clubs can create more personalised experiences while unlocking new opportunities to grow revenue.

The result is a simpler, more connected way to run the digital side of your club: one platform, one source of truth and one complete view of your supporters, content and commercial activity.

StandBased® — football club software built to connect your whole club.