Fan engagement software built for the whole club
See how StandBased's fan engagement software leads your club's digital transformation, all at an affordable price point.
One platform, not fourteen tools
StandBased is football fan engagement software that brings every product together around a single control centre. Your club shop, loyalty scheme and CRM feed data in; your app, website, social and email campaigns push it back out to supporters. Nothing is bolted on, and nothing needs to be kept in sync by hand.
Data & Revenue In
Published Through
Fan Engagement Out
Pick the products your club needs today and add the rest as you grow — the Dashboard is included with every plan.
Explore every product
Each product works on its own, and works harder alongside the others.
What the platform delivers
As a complete football fan engagement platform, StandBased turns features into outcomes. These are the results clubs come to us for.
Streamline Operations
Update once, publish everywhere. Fixtures, news, offers and club information sync across your app, website and campaigns automatically, so volunteers and staff stop rekeying the same content into five different places.
Connect with Fans
Reach supporters directly with push notifications, targeted email and loyalty rewards built on data your club actually owns, rather than renting an audience from a social platform.
Drive Commercial Revenue
Turn engagement into income through club shop sales, matchday food and beverage, facility bookings, memberships and digital sponsor visibility that partners can measure.
Fan engagement software, explained
What is fan engagement software?
Fan engagement software is the technology a club uses to reach, understand and reward its supporters across every channel they use, from the matchday app and website to email, social media, the club shop and the turnstile. Rather than a single tool, the most useful systems work as a fan engagement platform: one place where supporter data is collected, understood and put to work. StandBased was built specifically for football clubs, bringing your club app, website, CRM, loyalty scheme, shop and football ticketing system together behind a single Dashboard.
Built for football, not adapted to it
Generic marketing tools were designed for retailers, not for clubs with fixtures, season ticket holders, junior sections and sponsors to look after. StandBased was designed around football from the ground up. Fixtures, results, line-ups and matchday offers flow through the app and website automatically, loyalty points reward supporters for turning up, and every ticket, shirt and half-time pie adds to the same supporter record. That is what a football fan engagement platform should do: fit the rhythm of a football season, from the first pre-season friendly to the final whistle in May, and make every one of those moments count for the club. Matchday is when supporters are most engaged, so it is when the platform works hardest: live scores and line-ups in the app, offers pushed to fans in the ground, and a match report on the website before they have reached the car park.
Why an integrated fan engagement platform matters
Most clubs already run plenty of software. The problem is that none of it talks to anything else: a ticketing system here, an email tool there, a shop that knows nothing about the loyalty scheme. An integrated fan engagement platform replaces those islands with one connected system. Because StandBased is integrated fan engagement software, a supporter who buys a season ticket, orders food on matchday and signs their child up for the academy is recognised as one person, not three strangers in three databases. That single view is what makes connected fan engagement software so much more valuable than a collection of separate apps. It turns scattered activity into insight your commercial and media teams can act on, and it means volunteers enter information once instead of three times.
Fan engagement and marketing technology in one place
StandBased combines fan engagement & marketing technology, so the data you gather is the data you market with. Segment supporters in the CRM by what they buy, how often they attend or how engaged they are, then reach them through push notifications, targeted email campaigns or offers in the app. Sponsors get measurable digital visibility across your channels, and every campaign reports back into the same system, so you can see what worked and do more of it. Because everything is measured, the commercial team can put real numbers in front of partners at renewal time. Instead of paying for separate fan engagement solutions for each channel, and paying someone to stitch them together, clubs run one system that joins everything up.
Fan engagement for sports teams of every size
StandBased works for clubs at every level of the pyramid, from grassroots and non-league sides to professional clubs, and the same principles apply to fan engagement for sports teams beyond football. Start with the products you need today, such as an app and website, and add CRM, loyalty, ticketing, memberships or streaming as your club grows. Because it is one integrated fan engagement solution rather than a bundle of third-party tools, there is one login for staff, one account for every fan and one supplier to deal with when something needs doing on a Saturday afternoon.
Your supporters, your data
Social networks are useful for reach, but they rent your audience back to you: an algorithm decides who sees each post, and the supporter data belongs to someone else. StandBased gives the club its own direct relationship with every fan. Supporters sign in once with a single account that works across the app, website, shop and loyalty scheme, and every interaction is stored against their profile in a database the club controls. That first-party data is the foundation for everything else, from knowing which families buy junior season tickets to showing a sponsor exactly how many people saw their offer. It also makes data protection simpler, because information lives in one managed system rather than in spreadsheets and inboxes across the club. Your supporters stay your supporters, whichever platform is fashionable next season.
How to choose the right system for your club
The best fan engagement software for your club is the one your team will actually use every week. Look for a system that is built for football, keeps supporter data in one place that the club owns, publishes to every channel from a single dashboard, and grows with you without forcing a costly migration later. Ask how quickly it can go live, what support you get on matchday, and whether it replaces tools or simply adds yet another login. StandBased ticks each of those boxes, which is why clubs across the UK use it as their fan engagement platform. Request a quote or book a free demo to see how it would work for your club.
Book a free demo
Book a free demo with us at a time that suits you. We'll be happy to give you a guided tour of the system, discuss your objectives and requirements and see if StandBased could be the solution your club has been looking for!
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