Memberships & fundraising

    StandBased® Memberships & Donations

    Build stronger connections with your supporters and make it easier for them to contribute to the club.

    Football Club Fundraising Software & Memberships

    Memberships, donations and supporter data, together

    StandBased is football club fundraising software that brings memberships, donations and supporter data into the same integrated platform, giving clubs a simple way to manage recurring membership programmes, fundraising campaigns and the valuable supporter information that sits behind them.

    What does StandBased® Memberships & Donations offer?

    Membership management

    Run your whole membership scheme in one place.

    Single or multiple tiers

    One tier or many, each with its own price.

    Eligibility rules

    Set eligibility rules for each membership.

    On-sale & renewal windows

    Define on-sale and renewal windows.

    Benefit listings

    List the benefits of each membership clearly.

    Sign-up data capture

    Capture supporter information at sign-up.

    Automated renewals

    Renewal notifications sent automatically, on time.

    Donations

    Accept one-off donations from supporters.

    Fundraising campaigns

    Run Boost the Budget, ground funds and community drives.

    Donation records

    Track donation records by supporter.

    Campaign attribution

    Attribute every donation to its campaign.

    CRM integration

    Everything connects to your StandBased CRM.

    Membership & donation history

    Full history sits in each supporter profile.

    CRM segmentation

    Segment supporters for targeted communications.

    Loyalty & rewards

    Integrates with your loyalty and reward systems.

    Audience analysis

    Analyse audiences and target future campaigns.

    Richer supporter profiles

    Build more complete supporter profiles.

    Memberships

    Manage every membership in one place

    Ideal for fan-owned clubs, supporter-led organisations and any club that operates a formal membership scheme. Create and manage different membership options directly through StandBased, including:

    • Multiple membership tiers
    • Different prices and eligibility criteria
    • Defined on-sale and renewal windows
    • Clear membership benefit listings
    • Supporter data capture at the point of sign-up
    • Automated renewal notifications

    Whether you offer a single annual membership or several different membership levels, the process can be managed in one place.

    Fundraising

    Donations & fundraising campaigns

    StandBased gives clubs a simple way to accept donations and run football club fundraising campaigns.

    Boost the BudgetGround improvement fundsCommunity projectsClub-specific fundraising drives

    Supporters can contribute directly through the platform, while the club retains a clear record of who has donated and which campaign their contribution relates to.

    Connected data

    One integrated supporter record

    Membership and donation activity does not sit in isolation. Because it forms part of the wider StandBased platform, the data contributes to each supporter’s wider profile alongside their other interactions with the club. That means it can support:

    CRM segmentation
    Targeted supporter communications
    Loyalty and reward systems
    Audience analysis
    Future campaigns
    More complete supporter profiles

    Instead of maintaining separate membership, fundraising and supporter databases, the information becomes part of the same integrated data stack.

    Automated renewal communications

    Membership renewals should not depend on someone remembering to send an email. StandBased supports automated renewal notifications, communicating with members at the right time and making renewal easier for both the club and the supporter.

    Better data capture

    Every membership sign-up or donation is an opportunity to understand your supporters better. StandBased captures useful supporter information as part of the process, building richer CRM records and giving the club better data to work with across its wider digital activity.

    Memberships, fundraising and supporter data — connected

    From annual memberships to one-off fundraising campaigns, StandBased gives clubs football club fundraising software that helps them generate support and grow revenue throughout the season. Because everything runs inside the same platform, the resulting supporter data always stays connected to the rest of the club. Membership renewals, donation history and campaign results all feed the same CRM records, so clubs build a single, richer picture of every supporter rather than juggling separate spreadsheets and disconnected systems. It means the money you raise and the relationships you build strengthen each other, season after season.

    What is football club fundraising software?

    Football club fundraising software is the system a club uses to raise money from its supporters — running donations and fundraising campaigns, and managing the memberships that sit alongside them — while keeping every contribution tied to the supporter who made it. StandBased is football club fundraising software that brings memberships, donations and supporter data into one connected platform, so raising money and understanding your supporters become the same job rather than two. Because memberships and giving belong together, it doubles as complete football club membership & donation software.

    Memberships, your way

    As football club membership software, StandBased runs a single annual membership or several tiers, each with its own price, eligibility rules, on-sale and renewal windows and clear benefit listings. Supporter information is captured at the point of sign-up, and automated renewal notifications go out at the right time, so memberships do not lapse simply because someone forgot to send an email. Whether you are a fan-owned club, a supporters' trust or a professional outfit, the membership programme is shaped around how you actually operate rather than forcing you into a fixed template.

    Donations and fundraising campaigns

    StandBased gives clubs a simple way to accept one-off donations and run dedicated fundraising campaigns — Boost the Budget drives, ground-improvement funds, community projects and club-specific appeals. As football club donation software, it records every donation by supporter and attributes it to the right campaign, so you always know who gave what and to which cause. Supporters contribute directly through the platform, and the club keeps a clean, complete record rather than a shoebox of pledges and half-remembered promises.

    Connected to your CRM

    The real difference is connection. Membership and donation activity does not sit in isolation: it feeds each supporter's profile in your CRM, so membership history and donation history become part of the same record as tickets, purchases and engagement. That unlocks CRM segmentation, targeted communications, loyalty and reward integration, audience analysis and future-campaign targeting — the building blocks of richer supporter profiles, smarter fundraising and a CRM that helps you turn your fanbase into a commercial audience. As connected football club fundraising software, every membership and every donation makes the next campaign more effective.

    One platform, more raised

    Instead of maintaining separate membership, fundraising and supporter databases, everything becomes part of the same integrated stack, managed from the StandBased Dashboard. That is what turns a spreadsheet-and-goodwill operation into a repeatable engine: memberships that renew themselves, campaigns that learn from the last one, and supporter relationships that strengthen every time someone contributes. The money you raise and the relationships you build reinforce each other, season after season.

    📹 Video Tutorials

    Why not visit our Knowledge Hub for a video tutorial!

    Step-by-step video guides to help you and your team get the very best out of StandBased — available whenever you need them.

    Book a free demo

    Book a free demo with us at a time that suits you. We'll be happy to give you a guided tour of the system, discuss your objectives and requirements and see if StandBased could be the solution your club has been looking for!

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