Touchline Club becomes StandBased as brand evolves to reflect a broader vision for football clubs
Jun 3, 2026 · 3 min
Industry News
Read all about our exciting rebrand from Touchline Club to StandBased - a new brand on the same shirt!
Touchline Club is proud to announce its rebrand to StandBased, marking the next stage in the company’s journey to support football clubs with a more complete digital platform built around fan engagement, communication and commercial growth.
The move to StandBased reflects the company’s continued evolution and sharper focus on helping clubs of all sizes build stronger relationships with their supporters through powerful, easy-to-use digital experiences.
While the name is changing, the fundamentals remain exactly the same. Existing relationships, services and commitments will continue as normal, with the same team, the same values and the same ambition to help clubs connect more effectively with their fanbases.
StandBased has been created to better represent the full scope of what the platform delivers. More than a product name, it captures the company’s belief that clubs grow stronger when they stay closely connected to the people in the stands. From fan engagement and communication to revenue opportunities and long-term digital growth, the new brand reflects a more holistic approach to supporting modern football clubs.
Speaking about the rebrand, StandBased CEO, Ben Wiser, said:
“This is an exciting step forward for us. The move from Touchline Club to StandBased is not about changing who we are at our core. It is about better expressing what we have become and where we are headed. We work with clubs to help them strengthen supporter relationships, improve digital engagement and unlock new commercial opportunities, and StandBased reflects that much more clearly.”
The company’s mission remains unchanged: to help clubs build stronger relationships with their supporters by delivering digital tools and experiences that drive engagement and long-term growth.
StandBased will continue to work with clubs of every size, providing a platform designed to support both fan experience and club success. The rebrand is intended to give the business a name and identity that better fits its wider purpose and long-term direction, while offering continuity and reassurance to existing partners.
The new brand identity also brings with it a clearer proposition for the market. In an increasingly competitive football landscape, clubs need digital solutions that do more than simply tick boxes. They need platforms that engage supporters meaningfully, help create stronger communities around the club and support sustainable revenue growth over time. StandBased has been built with exactly that in mind.
The name itself is rooted in positive football culture. It reflects the connection between clubs and their supporters, recognising that the energy, loyalty and identity found in the stands should sit at the heart of every club’s digital strategy. That thinking will continue to shape the way StandBased develops its platform and supports its club partners in the months and years ahead.
As the business enters this new chapter, StandBased remains focused on delivering practical value for clubs, helping them communicate better, engage more effectively and create stronger commercial outcomes, all while keeping supporters at the centre of the experience.
For more information, visit www.standbased.com