Matchday & away travel

StandBased® Ticketing

Ticketing software made simple: sell, scan and manage every ticket from one connected platform.

Football Ticketing System

Ticketing, made simple

StandBased Ticketing is a football ticketing system built for clubs. Sell matchday tickets, season tickets and away travel online, with single sign-on for fans across your website, club app and CRM, all supported by Google Cloud for unrivalled security and robustness.

Two parts, one connected ticketing platform

Matchday Ticketing46 features

Home games, season tickets, seating, on-sales and stadium entry.Explore

Away Travel Ticketing15 features

Official coach travel, booked and paid for online.Explore

Matchday ticketing

A football ticketing system built for matchday

Matchday ticketing is the heart of your club’s revenue, so it has to be fast, fair and reliable. StandBased gives you a football ticketing system that handles everything from the first on-sale to the last supporter through the turnstile: seated, standing and hospitality tickets, season tickets, family deals, add-ons and secure digital entry.

Supporters buy on your website or club app, save tickets to Apple or Google Wallet and walk straight in. Your staff run the whole operation, from stadium maps to the box office, from one dashboard, and every sale lands in your CRM.

Sell anywhere, deliver instantly

Ticket sales across web, app & digital

Sell through your website, club app and every digital channel.

Apple & Google Wallet

Tickets saved straight to supporters’ phones.

Optional auto-rotating QR codes

Codes that refresh, so screenshots and copies won’t scan.

Optional printed tickets

Print-at-home or box office tickets whenever you need them.

Ticket distribution everywhere

Deliver by app push notification, website, email, WhatsApp and SMS.

POS system included

Box office point of sale with printer and card machine integrations.

Your stadium, your way

Interactive stadium map (& build your own!)

Use your ground plan, or build your own map in minutes.

Seat selection, holds & reservations

Fans pick their seats; holds and reservations happen automatically.

Standing, hospitality boxes & general admission

Every area of the ground, priced and sold your way.

Accessible, wheelchair & restricted view tagging

Clear, user-friendly tagging so every supporter finds the right ticket.

Home & away ticket allocations

Manage home and visiting supporter allocations with ease.

Gate assignment

Send each supporter to the right turnstile.

Ticket types, pricing & offers

Unlimited ticket types

Adult, concession, junior and any other type you need.

Season tickets & automatic renewals

Sell season tickets and renew them automatically each year.

Family tickets & deals

Family bundles and offers that help fill the ground.

Ticket bundles

Combine fixtures or extras into a single purchase.

Add-ons

Programmes, parking, food and more, added at checkout.

Discount codes & automatic member pricing

Promo codes, with member prices applied automatically.

Complimentary tickets & management

Issue and track comps for sponsors, players and guests.

Loyalty integration

Supporters earn and spend loyalty points on tickets.

Rules & big on-sales

Purchase rules

Control who can buy which tickets, and when.

Eligibility rules

Limit sales to members, season ticket holders or purchase history.

Ticket purchase limits

Cap tickets per supporter or per order.

Sale windows for big cup ties

Priority sale windows for high-demand fixtures.

High-demand queueing system

A fair online queue when demand spikes.

Scalable on-sales

Handles your biggest on-sales without slowing down.

After the sale & on matchday

Ticket transfer

Supporters pass tickets to friends and family safely.

Integrated official ticket resale

An official resale route, built into your platform.

Cancellations, refunds & exchanges

Handle changes in a few clicks.

Ops dashboard & stadium access management

Live sales, entry and capacity, all on one matchday screen.

Security you can trust

Bot protection

Keeps automated buyers out of your on-sales.

Fraud prevention

Spots and stops suspicious orders.

Role-based staff permissions

Each staff member sees only what they need.

Audit logs

A full record of who changed what, and when.

Secure payments

Card payments handled to the highest security standards.

GDPR management

Consent and data requests handled properly.

Multi-factor authentication

An extra layer of protection for staff accounts.

High availability

Built to stay online when it matters most.

Connected to everything

CRM integration

Every ticket sale enriches the supporter’s record.

Website integration

Buy tickets without leaving your club website.

Club app integration

Tickets live in your app, ready for entry.

Access control integration

Works with your turnstiles and scanners.

Payment gateway integration

Connect the payment provider that suits your club.

API integration

Connect other systems through our API.

Single sign-on

One login for supporters across your club.

Real-time data sync

Sales and entry data update instantly, everywhere.

Away travel ticketing

Official away travel, sold online

Replace forms, spreadsheets and cash on the coach with a simple online system. Supporters book and pay in seconds, your team manages coaches, routes and passengers in one place, and every trip feeds your CRM and loyalty scheme.

Sell official away travel online

Supporters book away-day travel on your website or app.

Online bookings & payments (Stripe)

Secure online booking and payment, powered by Stripe.

Multiple coach management & allocations

Run several coaches and allocate passengers easily.

Passenger lists, information & planning

Passenger details and logistics planning in one place.

Multiple pick-up & drop-off points

Offer several stops, with route planning built in.

Offline matchday logistics

Travel details your team can use on the day, even offline.

Supporter check-in information

Check supporters on and off the coach quickly.

Seat maps where required

Allocate coach seats when reserved seating is needed.

Immediate online payment collection

Payment taken at booking, so there’s nothing to chase.

CRM integration

Every booking feeds straight into your CRM.

Supporter booking history

See each supporter’s past trips at a glance.

Supporter lifetime value

Understand what travel adds to each supporter’s value.

Loyalty integration

Away travel counts towards your loyalty scheme.

Configurable loyalty points for travel

Choose how many points each trip earns.

Connected supporter data

Travel data joins everything else you know about a fan.

Your guide to football ticketing systems

What is a football ticketing system?

A football ticketing system is the software a club uses to sell, deliver and manage tickets for its fixtures, and to take payment for them. A modern online ticketing system handles stadium maps, seat selection, ticket types and pricing, digital tickets and stadium entry, along with the supporter data behind every sale. StandBased Ticketing is a football ticketing system designed around football clubs: matchday tickets, season tickets and official away travel in one connected platform.

Why clubs choose StandBased as their football ticketing system

Most ticketing software was built for concerts and events, then adapted for sport. StandBased is ticketing software for football clubs from the ground up, so it understands season tickets, home and away allocations, cup ties, concessions and the realities of a Saturday afternoon. It is ticketing software made simple: easy for supporters to buy from, easy for staff to run, and connected to the rest of your club through the StandBased Dashboard.

Matchday ticketing, from on-sale to turnstile

Good matchday ticketing starts long before kick-off. With StandBased you set up fixtures, prices and sale windows, open priority sales for members and season ticket holders, and let the high-demand queueing system keep big cup-tie on-sales fair. Supporters choose seats on an interactive stadium map, add extras like programmes or parking, and receive tickets in Apple or Google Wallet. On the day, auto-rotating QR codes and gate assignment get fans in quickly, while the ops dashboard shows live entry and capacity. It is a complete football club matchday ticket system rather than a collection of separate tools.

A sports ticketing system for clubs of every size

Whether you run a non-league club, an academy or a professional stadium, our sports ticketing system for clubs scales with you. Smaller clubs can start with general admission and simple pricing; larger clubs can use full seating plans, hospitality boxes, season ticket renewals and scalable on-sales. Because it is one ticketing platform, you never outgrow it and you never need to migrate your supporters to something new. It is sports club ticketing that grows with you, which makes it a dependable football ticketing solution for the long term.

Season tickets, memberships and loyalty

Season tickets are often a club’s most valuable revenue stream. StandBased handles season ticket sales and automatic renewals, applies member pricing automatically and lets supporters earn points through your loyalty scheme. As football club ticketing that works hand in hand with memberships and rewards, it helps you keep supporters coming back match after match and season after season.

A connected football ticketing system

What sets StandBased apart is connection. As a connected football ticketing system, every ticket sale, scan and away trip flows into your CRM, building a single view of each supporter alongside their shop orders, F&B purchases and app activity. Most sports ticketing tools sit in a silo; StandBased Ticketing sits at the centre of your club, so ticket data helps you market smarter, reward loyalty and grow revenue.

Secure, reliable and built for big days

When a cup draw sends demand through the roof, your ticket platform for football club on-sales has to stay up and stay fair. StandBased combines bot protection, fraud prevention, secure payments and a high-demand queueing system with high availability and scalable on-sales. Role-based staff permissions, audit logs, multi-factor authentication and GDPR management keep your data and your supporters protected.

Away travel ticketing, done properly

Alongside matchday tickets, StandBased Ticketing includes official away travel. Supporters book and pay for coach travel online, while your team manages multiple coaches, pick-up points, passenger lists and check-in from one screen. Every booking is paid for immediately and recorded against the supporter, so away travel becomes part of the same football ticketing software as everything else, rather than a spreadsheet on the side.

Choosing the right football ticketing software

When comparing football ticketing software, look beyond the ticket itself. Ask how it handles season ticket renewals, accessible seating, transfers and resale, how it protects big on-sales, and whether it connects to your website, app, CRM and access control. StandBased answers yes on every count: a football club matchday ticket platform and away travel system in one, built to make ticketing simple for your club and your supporters.

Frequently Asked Questions

The best football ticketing system is one built for football: season tickets, home and away allocations, cup-tie on-sales and fast matchday entry, all connected to the rest of your club. StandBased Ticketing does all of this in one platform, alongside your website, app and CRM.

Yes. Supporters buy through your club website and club app, then save tickets to Apple or Google Wallet. Tickets can also be sent by email, WhatsApp and SMS, and printed tickets are available if you need them.

Yes. You can sell season tickets, renew them automatically, apply member pricing and reward season ticket holders through your loyalty scheme.

Yes. Use the interactive stadium map with your ground plan, or build your own. Seated areas, standing terraces, hospitality boxes and general admission are all supported, with accessible and restricted view tagging.

A high-demand queueing system, sale windows, purchase limits, eligibility rules, bot protection and fraud prevention keep big on-sales fair, and the platform is built for high availability and scalable on-sales.

Yes. A POS system is included, with printer and card machine integrations, so you can sell on the day as well as online.

Yes. Ticket transfer and integrated official ticket resale are built in, along with cancellations, refunds and exchanges.

StandBased integrates with access control, assigns supporters to gates and gives you an ops dashboard for live stadium access management.

Yes. Away Travel Ticketing lets supporters book and pay for official coach travel online, with coach allocations, pick-up points, passenger lists and check-in for your team.

Yes. Every ticket, scan and away trip feeds the StandBased CRM in real time, giving you a single view of each supporter across the whole club.

📹 Video Tutorials

Why not visit our Knowledge Hub for a video tutorial!

Step-by-step video guides to help you and your team get the very best out of StandBased — available whenever you need them.

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Book a free demo

Book a free demo with us at a time that suits you. We'll be happy to give you a guided tour of the system, discuss your objectives and requirements and see if StandBased could be the solution your club has been looking for!

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