Looking for the best TicketCo alternative?

TicketCo is a dedicated ticketing platform with tools for event setup, ticket sales, payments, scanning, access control and matchday operations. StandBased® takes a broader approach.

With StandBased, ticketing forms part of one connected club ecosystem, bringing your CRM, branded app, website, ecommerce, F&B, email marketing, loyalty, youth management, facilities, social media, streaming and fundraising together through a single integrated dashboard.

If you’re looking for a TicketCo alternative because you want to connect more than the ticket office, that difference matters. It is why so many clubs see StandBased as the TicketCo best alternative.

The TicketCo best alternative for connected clubs

TicketCo is a specialist ticketing platform designed to help sports clubs and event organisers sell tickets, manage events, process payments and operate matchday access.

For clubs searching for the TicketCo best alternative, however, the comparison does not necessarily have to stop at ticketing.

StandBased® brings together:

• Single integrated dashboard
• CRM
• Customer-branded mobile app
• Custom-branded website
• Native ticketing
• Custom-branded ecommerce club shop
• F&B ePOS facility
• Email marketing
• Loyalty scheme
• Youth management
• Facilities booking system
• Social media scheduling tool
• Streaming platform
• Club fundraising facility

All within one connected ecosystem.

TicketCo itself promotes integrations through TicketCo Connect, allowing its ticketing technology to connect with areas such as CRM and fan-engagement tools.

StandBased takes the alternative approach: many of those capabilities are native parts of the same platform in the first place.

That means clubs comparing TicketCo competitors and looking for the TicketCo best alternative can ask a bigger question:

“Do we want another system connected to our technology stack, or do we want to reduce the number of separate systems altogether?”

What is the best TicketCo alternative?

The best TicketCo alternative depends on what your club is actually trying to achieve.

If your requirement centres primarily on event ticketing, seat maps, ticket scanning, access control and ticket sales, TicketCo provides dedicated tools designed around those requirements.

But if your club wants ticketing to connect directly with a much wider supporter and commercial journey, StandBased offers a different proposition, and for those clubs it is the TicketCo best alternative.

• A supporter might buy their match ticket today.
• Tomorrow, they might purchase merchandise.
• At the weekend, they could buy food and drink at the ground.
• Next month, they may renew a membership, respond to an email campaign, use the club app, earn loyalty benefits, book a facility or watch a stream.

Every interaction tells your club something. StandBased is designed to bring those interactions together.

That makes it a compelling TicketCo alternative for football clubs looking beyond individual transactions towards one connected view of their supporters.

Why choose StandBased as a TicketCo alternative?

TicketCo is designed around ticketing. StandBased is designed around the whole club.

That distinction becomes important as clubs add more technology. A separate ticketing system may need to sit alongside a separate CRM, website provider, mobile app, club shop, email marketing platform, EPOS provider, loyalty system, booking tool, streaming service and social media software.

Each platform may perform its own job well. The problem is what happens between them.

Different logins. Different databases. Different contracts. Different reporting. Different integrations. Different support teams. And potentially several different versions of the same supporter.

StandBased is designed to reduce that fragmentation by bringing significantly more of the club together under one roof. For clubs weighing up the TicketCo best alternative, that is the starting point.

One connected StandBased ecosystem

With StandBased®, clubs can bring together:

• Single integrated dashboard: manage the wider digital ecosystem from one central location rather than moving between multiple platforms and suppliers.
• CRM: create a broader view of supporter activity and relationships across the club.
• Customer-branded mobile app: give supporters an app centred around your club and your identity.
• Custom-branded website: make your website part of the same connected digital environment rather than an isolated content platform.
• Native ticketing: sell and manage tickets through ticketing technology that sits inside the wider StandBased ecosystem.
• Custom-branded ecommerce club shop: connect merchandise and ecommerce activity with other supporter interactions.
• F&B ePOS: bring food and beverage spending into the wider matchday and supporter journey.
• Email marketing: communicate with supporters using marketing functionality connected to the broader platform.
• Loyalty: reward engagement and create stronger connections across different supporter touchpoints.
• Youth management: bring youth and academy activity into the wider club ecosystem.
• Facilities booking: manage opportunities such as pitch hire, rooms and other club facilities.
• Social media scheduling: plan and manage social content alongside the rest of your digital activity.
• Streaming: make digital video and streaming another connected supporter channel.
• Fundraising: give supporters additional ways to financially support the club.

It is not ticketing with thirteen external integrations bolted around it. It is one broader platform designed to connect the club from the start, which is what makes it the TicketCo best alternative for clubs that want more than a ticket office.

TicketCo vs StandBased

When looking at TicketCo vs StandBased, the most important distinction is scope.

TicketCo describes its platform around ticketing management and matchday operations. Current functionality includes event and seating configuration, pricing, live sales reporting, ticket scanning, access control and payment services. TicketCo also offers APIs and integrations to connect its ticketing system with external platforms.

StandBased includes native ticketing but extends considerably further across the club.

TicketCo can connect ticketing to other technology. StandBased is designed to reduce how much other technology you need.

For clubs conducting a TicketCo comparison and looking for the TicketCo best alternative, that is an important difference.

More than an alternative ticketing platform

Searching for TicketCo alternatives will naturally bring up other ticketing systems. And if the only requirement is replacing one ticketing product with another ticketing product, that may be exactly the comparison you need.

But switching platforms can also be an opportunity to look at the bigger picture.

• How many systems does your club currently operate?
• How many suppliers are involved?
• How many logins does your team need?
• How many different systems contain supporter information?
• How easily can you understand the relationship between someone buying a ticket and that same person buying merchandise, food and drink, memberships or other club products?

A TicketCo replacement does not necessarily have to mean replacing one ticketing platform with another standalone ticketing platform. With StandBased, it can mean making ticketing part of a much more connected operation, and that is what the TicketCo best alternative should offer.

Native ticketing at the heart of the club

Ticketing is commercially important. It should not need to exist in isolation.

StandBased’s football ticketing system forms part of the same wider ecosystem as your CRM, website, branded mobile app, shop, F&B, loyalty and marketing.

That creates opportunities to think about supporter activity more holistically. Someone purchasing a ticket is not merely a ticket reference or transaction. They are a supporter.

• They may already shop with you.
• They may use your app.
• They may be part of your loyalty programme.
• They may attend regularly but never buy merchandise.
• They may buy hospitality.
• They may engage heavily with email campaigns.
• They may support the club financially in several different ways.

Connecting those interactions gives clubs the opportunity to understand far more about the people behind their revenue.

For organisations looking for sports ticketing platforms like TicketCo, that connected data model can be just as important as the ticketing functionality itself, and it is central to choosing the TicketCo best alternative.

CRM and ticketing together

Ticketing data becomes significantly more useful when it contributes to a wider supporter picture.

TicketCo offers integration capabilities designed to connect its platform with external CRMs and fan-engagement systems. With StandBased, CRM is already part of the wider platform.

That allows the club to think beyond “Who bought a ticket?” towards “What is our overall relationship with this supporter?”

Ticket purchases can become part of the same broader picture as digital engagement, ecommerce, loyalty, communications and other club activity.

For clubs looking at alternatives to TicketCo ticketing, this is one of the biggest reasons to think beyond ticketing functionality alone, and one of the clearest reasons StandBased is seen as the TicketCo best alternative.

A customer-branded app and website

The supporter journey often begins long before the checkout.

• They might read the latest club news.
• Check fixtures.
• Open the club app.
• Visit the website.
• Receive an email.
• Browse merchandise.
• Then purchase their ticket.

StandBased provides both a customer-branded mobile app and custom-branded website as part of the same wider ecosystem as ticketing.

This means ticketing does not have to feel like a separate destination sitting away from the rest of your digital presence. Your website, app and ticketing can become different parts of one connected supporter experience.

For clubs researching TicketCo online ticketing alternatives, that consistency can provide an important distinction when deciding on the TicketCo best alternative.

Ticketing and ecommerce

A football supporter rarely has only one commercial relationship with their club. Tickets are one part of it. Merchandise is another.

StandBased includes a custom-branded ecommerce club shop alongside its native ticketing platform. That allows clubs to bring two major revenue channels into the same ecosystem while also connecting them with CRM, marketing, loyalty and other supporter activity.

Instead of viewing a ticket buyer and shop customer as unrelated transactions sitting in different systems, clubs have greater scope to understand the wider relationship.

That is where a broader TicketCo alternative can start to deliver value beyond the ticket office.

Connecting ticketing and F&B

The supporter journey continues after they enter the ground. For many clubs, matchday food and beverage sales represent an important commercial opportunity.

StandBased includes an F&B ePOS facility within its connected ecosystem. That creates the potential to bring another matchday transaction into the wider supporter picture rather than leaving it inside a separate till or payment system.

Ticket. Food. Drink. Merchandise. Loyalty. Marketing.
Different interactions. One supporter.

When comparing TicketCo competitors, UK clubs should therefore consider not just how supporters get through the turnstile, but what happens across the rest of their matchday experience.

Loyalty across the supporter journey

Traditional ticketing systems naturally focus heavily on ticket purchases. But loyal supporters demonstrate their relationship with the club in many different ways.

Attendance is one. Merchandise is another. So is spending around the ground, using club services and engaging with club content.

StandBased includes a loyalty scheme within its wider ecosystem, allowing loyalty to become part of the broader supporter experience.

For clubs investigating event ticketing platforms like TicketCo, this creates another important question:

“Do you want loyalty attached to one part of the supporter journey, or do you want to start connecting engagement across the club?”

TicketCo app vs a club-branded app

The TicketCo App is designed around matchday operations, including mobile ticket sales and ticket scanning. TicketCo also provides customer-facing functionality for ticket buyers.

StandBased approaches mobile differently. The StandBased customer-branded mobile app is designed around the club itself.

Rather than simply providing an operational ticketing application, it gives clubs a branded digital channel that can sit alongside ticketing, CRM, website, ecommerce, loyalty and other functionality.

So when comparing a TicketCo app with StandBased, it is worth distinguishing between two different requirements: an app that supports ticketing operations, and an app that forms part of your club’s overall supporter experience.

TicketCo payment system vs connected club commerce

TicketCo provides payment and settlement services as an important part of its ticketing proposition, supporting ticket purchases and other transactions through its platform.

StandBased takes a wider club-commerce view. Ticketing, ecommerce, F&B and fundraising can all sit within the broader ecosystem.

The important question is not simply whether your club can take a payment. It is what your club can learn and do after that payment happens.

• Can the transaction contribute towards your understanding of that supporter?
• Can it inform future communication?
• Can it connect with loyalty?
• Can it help build a clearer view of lifetime supporter value?

For clubs evaluating TicketCo alternatives, connected commerce can make the technology conversation considerably broader, and it often decides which is the TicketCo best alternative.

TicketCo pricing and the total cost of your technology

TicketCo pricing in the UK is based around transaction fees, with the precise TicketCo fee calculated according to the organiser’s price plan and ticket value. TicketCo’s current public support documentation shows its UK standard pricing using a percentage of the end ticket price plus a fixed transaction amount.

But ticketing fees are only one part of the technology cost facing a football club. If your ticketing provider sits alongside separate suppliers for CRM, website, mobile app, ecommerce, F&B, email marketing, loyalty, youth management, facilities booking, social media, streaming and fundraising, the overall cost and administrative burden can extend considerably beyond the ticketing contract.

There are also integrations to maintain, contracts to manage, staff to train and separate support relationships to navigate.

When comparing TicketCo pricing with StandBased, clubs should therefore consider the total cost of their wider technology stack rather than ticketing fees in isolation.

Can StandBased replace TicketCo?

If you want to replace TicketCo, switch from TicketCo or are already researching TicketCo replacements, StandBased provides a different way to approach the decision.

You could simply replace the ticketing element. Or you could use the opportunity to assess your entire digital operation.

• What currently provides your CRM?
• Who manages your website?
• Where does your ecommerce sit?
• What software powers your app?
• How do you handle F&B?
• What controls loyalty?
• How do you send marketing?
• Where is supporter data stored?
• How many separate suppliers are involved?

Switching from TicketCo can therefore become more than a ticketing migration. It can become an opportunity to simplify the wider technology stack.

StandBased is designed to bring those previously separate parts of the club together, which is why it stands out as the TicketCo best alternative for clubs ready to consolidate.

A TicketCo alternative built for football clubs

StandBased is built around the needs of football clubs. That means looking beyond the ticket sale itself and considering the complete relationship between club and supporter.

Before matchday. On matchday. After matchday. Online. At the ground. Through email. Through the app. Through the website. At the club shop. At the bar.

Every one of those interactions can contribute to a better understanding of your supporters. The objective is simple:

One platform. One source of truth. Your whole club, connected.

For clubs searching for companies like TicketCo, software like TicketCo or sports ticketing platforms like TicketCo, StandBased offers an alternative built around a wider ambition.

Not just better-connected ticketing.
A better-connected club.

TicketCo integrations vs native functionality

Integrations can be extremely useful. TicketCo Connect is specifically designed to connect TicketCo with a club’s wider ecosystem, including external CRM, access and fan-engagement technology.

But integrations and native functionality are not the same thing. Every additional third-party platform can potentially introduce another contract, account, database, integration and support relationship.

StandBased aims to solve more of those requirements inside one ecosystem. That distinction is central for clubs comparing TicketCo vs competitors.

TicketCo can form part of a wider technology stack.
StandBased is designed to become the wider technology stack.

Is StandBased the best TicketCo alternative for your club?

TicketCo provides dedicated ticketing and matchday technology for sports organisations and event organisers. If those are the main capabilities your club requires, TicketCo may provide a suitable solution.

StandBased is designed for clubs looking for something broader.

CRM · Customer-branded mobile app · Custom-branded website · Native ticketing · Ecommerce · F&B ePOS · Email marketing · Loyalty · Youth management · Facilities booking · Social media scheduling · Streaming · Fundraising

All connected through one integrated dashboard.

For football clubs researching the TicketCo best alternative, that breadth is the key difference.

StandBased is not simply another ticketing supplier.
It is an opportunity to connect considerably more of your club.