StandBased® Shop
Turn shirts, scarves and programmes into revenue, wherever your fans are.
Football Club Online Shop
Sell to supporters, wherever they are
The StandBased Club Shop is a simple, professional way to sell football club merchandise online, directly to supporters and all within your existing ecosystem — embedded in your website and app, run from one dashboard.
What does StandBased® Shop offer?
Online football club shop
Sell shirts, merchandise and digital products directly to supporters.
Custom designed & branded
A bespoke, end-to-end branded shopping experience.
Embedded in your website
The shop lives inside your club website.
Embedded in your app
And inside your club app, so fans buy wherever they are.
Product management
Manage your full product catalogue with ease.
Product pricing
Set and update pricing in a few clicks.
Product content
Rich product descriptions and content.
Dashboard management
Run the whole shop from the StandBased Dashboard.
Order management
Manage every order from one place.
Instant order visibility
See orders the moment they come in.
Confirmation emails
Order-confirmation emails sent automatically.
Product variants
Sizes, colours and other product variants.
Delivery methods
Configure the delivery methods you offer.
Connected CRM sales data
Sales data flows straight into your CRM.
Purchasing history
Build each supporter's purchasing history and data.
Fan-engagement integration
Connected to your wider fan-engagement tools.
Low platform-fee model
Small platform fees on sales only.
No major upfront cost
No big upfront cost to start selling.
One-click purchasing
Fast, one-click buying and shipping for fans.
Full funnel visibility
Refunds, tracking and complete funnel visibility.
Secure payments
Secure card payments powered by Stripe.
What is a football club online shop?
A football club online shop is an ecommerce store built into a club's website and app, letting supporters buy shirts, merchandise and digital products directly from the club. StandBased builds a football fan shop that is branded end to end and connected to the rest of your club — a proper football retail system rather than a generic storefront bolted on the side, and part of our wider sports and stadium retail solutions.
Your club store, built in
The StandBased Club Shop is a football club ecommerce platform that gives your club a simple, professional way to sell merchandise online. It is custom designed and branded end to end, embedded directly within your club website and app, and managed entirely from the StandBased Dashboard. As football club shop software, it handles products, pricing, descriptions, variants and delivery methods, with orders visible instantly and confirmation emails sent automatically.
One connected ecosystem
Unlike most online club shops that sit in a silo, your shop sales data links to your CRM and fan engagement tools, so every purchase builds each supporter's purchasing history and a richer, more complete profile. That connection is what makes a genuinely connected football club online shop worth more than a standalone store: retail becomes engagement, and engagement becomes data you can act on. Your club shop also lives right inside the club app your fanbase already uses, so supporters can browse and buy wherever they are.
Low cost to sell, secure to buy
There is no major upfront shop cost — StandBased runs on a low platform-fee transaction model, so you only pay small fees on sales. Payments, refunds and tracking are handled securely through Stripe, giving you complete visibility of the funnel from browse to delivery. And the same experience works just as well as a sports club online shop for organisations beyond football. When you are ready to move an existing store across, our team of football club online shop developers handles the migration with you.
Frequently Asked Questions
Why not visit our Knowledge Hub for a video tutorial!
Step-by-step video guides to help you and your team get the very best out of StandBased — available whenever you need them.
Book a free demo
Book a free demo with us at a time that suits you. We'll be happy to give you a guided tour of the system, discuss your objectives and requirements and see if StandBased could be the solution your club has been looking for!
Book Free Demo