Meet Stan
Your club’s AI assistant.
Stan turns connected club data into clear, actionable intelligence — helping your team understand what is happening across your fanbase without digging through spreadsheets, reports or disconnected systems. Ask Stan a question in plain English and he can analyse your data, identify patterns and surface the insights that matter.
Less searching.More understanding.Smarter decisions.
Ask a question. Find the insight.
Want to know how supporters bought for last night’s game? Which campaigns converted? How family packages performed? Or what trends are emerging across your fanbase? Just ask Stan.
In seconds, here’s what I found:
of tickets bought online
of tickets bought on the day
family packages sold
Early Bird campaign conversions
Instead of pulling reports together and searching for the numbers yourself, Stan brings the important information straight to you.
What you can do with Stan
Stan is powered by our custom AI — the intelligence layer built into your connected platform. Because your club data sits together in one place, Stan can understand it in context, looking across supporter behaviour, transactions and campaigns to help you see the bigger picture.
Ask questions naturally
Get answers in plain English — no formulas, technical knowledge or complicated reporting.
Spot buying trends
Understand how, when and where your supporters are purchasing.
Understand supporter behaviour
Uncover patterns across your fanbase and see how different audiences engage.
Measure campaign performance
Quickly see what is converting and where your activity is having an impact.
Identify opportunities
Surface insights that could inform future campaigns, offers and commercial activity.
Create reports faster
Turn your data into clear summaries for matchdays, campaigns and club performance.
Save time across the club
Spend less time finding information and more time acting on it.
See the bigger picture
Stan looks across behaviour, transactions and campaigns to connect the dots.
Generic AI knows the world. Stan knows your club.
Broad answers about the world. No idea what is actually happening inside your club, so you are left to bridge the gap yourself.
Works with your connected club data, so he has the context to give relevant, meaningful insights based on what is really happening across your organisation. The more data you connect, the clearer the picture becomes.
Ask a question. Find the insight. Make the decision.
No dashboards to hunt through
Your club does not operate from behind a desk all day — and neither does Stan. Whether you are in the office, at the ground or on the move, Stan makes your club intelligence easy to access. No report to wait for. Just ask Stan.
In the platform
Talk to Stan directly, wherever you work in StandBased.
On WhatsApp
Message Stan from your phone, on the move.
By email
Forward Stan an email and get the insight back.
Connected data makes Stan smarter
Stan is at his most powerful when he can see the full picture. When ticketing, supporter, campaign and commercial data are spread across disconnected systems, even simple questions can take time to answer.
Bring that data together and Stan can analyse it in context, connect the dots and surface insights that would otherwise be easy to miss.
Meet Stan. Know more. Do more.
Turn your club data into intelligence your whole team can use. Ask Stan what is happening. Ask him why. Ask him what the data is telling you — then use those insights to make better-informed decisions across your club.
Driven by Data. Insights by AI — which you now know as Stan.
Book a free discovery call
Book a free discovery call with us at a time that suits you. We'll be happy to give you a guided tour of the system, discuss your objectives and requirements and see if StandBased could be the solution your club has been looking for!
Book FREE Discovery Call