All-in-One Digital Platform
for Your Club
One platform. One source of truth. Your whole club, connected.
Partnering with
Is this YOUR club?
- Individual platforms & suppliers?
- Multiple logins, invoices & points of contact?
- Separate accounts for fans?
- Little or no data integration?
- Fragmented data that no-one uses?
- No joined-up fan journey?
Complicated. Expensive. Time-Consuming.
StandBased® is the solution
- One platform.
- One single sign-on for fans.
- One login for clubs.
- One view of every fan.
- One central source of truth.
- One connected club.
Run your club,
not your admin
Under a minute to see what a StandBased club actually looks like — the app in your supporters’ pockets, the website that keeps itself up to date, and the single dashboard sitting behind both. Press play and take the tour.
StandBased — Run Your ClubThe official StandBased® promotional film · 0:46
Watch on YouTubeReally get to know your fans…
Where to reach them
App, web, email & social
Who they are
One profile per supporter
How they engage
Matchday, content & loyalty
What they spend
Tickets, shop, F&B & more
Football Club Software
The StandBased® Platform
Every piece of our football club software feeds into the StandBased Dashboard, giving you a single pane of glass to manage your club's entire digital presence. One football club management system, rather than a dozen tools that never quite talk to each other.
…and don’t forget about Stan, your club’s AI assistant!
Meet StanMost clubs see 8 strangers.
StandBased shows you one fan.
The fan who buys a season ticket also orders a half-time burger, buys shirts for his kids, has a son in the academy and plays the predictor every matchday. Most clubs hold each of these as a separate record that never connects.
Today · what most clubs see
8 systems. 8 records.
0 connections.
- ?
Ticketing
D. Smith
Season ticket, Block C
- ?
F&B
Guest #4471
Burger at half-time
- ?
Ecommerce
dave.smith84@…
2× junior home shirts
- ?
Youth Academy
Parent: Mr Smith
Eldest son, U12s
- ?
Loyalty
@DaveS_84
Plays the predictor weekly
- ?
App
Device 8F3A…
Opens every push
- ?
Website
Anonymous visitor
Reads every match report
- ?
eMarketing
d.smith@work…
Opens matchday emails
With StandBased
One fan.
One complete picture.
Dave Smith
One fan · one profile
Ticketing
Season ticket
F&B
Half-time burger
Ecommerce
Kids’ shirts
Youth Academy
Son in U12s
Loyalty
Predictor game
App
Push opens
Website
Match reports
eMarketing
Email opens
Illustrative example · names and records invented
What is StandBased®?
Driven by Data. Powered by AI.
StandBased® is an all-in-one football club software platform designed to bring your club's digital operation together in one place. Built for football clubs of every size, our 360-degree football club digital platform reduces fragmentation, simplifies day-to-day management and creates one reliable source of truth across your club. Unlike generic sports club software, every feature is built around the way football clubs actually work. Put simply, StandBased is a football club SaaS tech stack: delivered online and kept up to date for you, with nothing to install or maintain.
Instead of relying on disconnected systems, duplicated data and multiple suppliers, StandBased brings your football club website, football club app, football club CRM, football ticketing system, club shop, F&B ePOS, eMarketing, loyalty schemes, youth management, facilities booking, social media, streaming, memberships & donations and sponsor visibility into one connected, holistic ecosystem. Everything is managed through a central dashboard, giving your staff a clearer, more efficient way to work.
As football club management software, StandBased goes far beyond basic administration. Information can be entered once, managed centrally and shared across the relevant channels, helping clubs reduce duplication, save time and maintain greater consistency across every supporter touchpoint. Fixtures, news, campaigns, merchandise, supporter data and commercial activity can all work together rather than sitting in separate systems.
StandBased also acts as a powerful football fan engagement platform, helping clubs build stronger relationships with supporters across web, mobile, email, loyalty, ecommerce and social channels. By combining football fan engagement software with CRM, content, marketing and commercial tools, clubs can create more personalised experiences while unlocking new opportunities to grow revenue.
The result is a simpler, more connected way to run the digital side of your club: one platform, one source of truth and one complete view of your supporters, content and commercial activity.
And the platform never stands still. At StandBased, our roadmap is written in the dressing room, not the boardroom: clubs tell us what would make their matchday, their week or their season easier, and we build new features and improve existing ones in response. Most of those improvements are then shared across the whole StandBased family of clubs, so when one club asks for something new, every club gets a little stronger. Think of it as a squad that keeps getting better every season, without waiting for a transfer window.
StandBased® — football club software built to connect your whole club.
What makes us unique?
Other platforms offer some of the same features. What makes StandBased different is how everything works together, for your club.
A complete, connected system for YOUR club
One platform, with your key tools, information and activity working together rather than sitting across disconnected systems.
YOU own YOUR data, for YOUR use
Your club’s data belongs to your club. StandBased helps you bring it together, understand it and use it to make better decisions.
YOUR platform, in YOUR branding
StandBased works behind your brand, not in front of it. Your fans see your club, your identity and your experience — not ours.
Built with YOUR club
Our clubs play an active part in how StandBased develops. Your ideas, challenges and feedback help shape what we build next.
One platform that keeps evolving for YOUR club
StandBased is never “finished”. As clubs change, technology changes and new opportunities emerge, the platform continues to grow with you.
…and don’t forget about Stan, your club’s AI assistant!
Meet StanWho can benefit from StandBased®?
Our football club software is designed to make life easier and more rewarding for everyone in and around your club.
The Club
Set a new benchmark with a professional, branded fan engagement app. Unlock new revenue streams with upsell and cross-sell opportunities.
“Having a real connection between our website and app offers a vastly improved user experience for Harriers fans.”
Chairman
Foster a deeper connection with your fans through data-driven insights. Reduce stress and workload for your team with streamlined processes.
“I’d recommend any club looking to streamline their operations to speak to StandBased.”
Commercial Lead
Boost revenue with innovative digital sponsorship opportunities. Spend less time on admin and more on securing high-value partnerships.
“Our sponsors are seeing genuine return on investment through our collab with StandBased.”
Media Lead
Football club marketing software that gives you a complete understanding of your fans, so you can drive tailored engagement. Reach fans directly with push notifications that inform and convert.
“StandBased understand exactly what we look for as a club that embraces innovation.”
Secretary
Say goodbye to the hassle of printing and organizing tickets. Plan matchday operations with real-time fixture and revenue reporting.
“We love having everything in the same platform instead of across multiple tools.”
Fans
Enjoy a more personal and convenient way to interact with your club. Stay informed with live updates, exclusive content, and quick access to tickets.
“Loving the new look media platforms for the club, very professional!”
Book a free demo
Book a free demo with us at a time that suits you. We'll be happy to give you a guided tour of the system, discuss your objectives and requirements and see if StandBased could be the solution your club has been looking for!
Book Free Demo