Rugby Club Software
Two codes. One platform. Your whole club connected.
Rugby Union or Rugby League, StandBased® brings your entire professional rugby club together: website, app, CRM, memberships, ticketing, shop and fan engagement, connected through one dashboard.
Rugby club management software that does more
Less time on admin. More time driving your club forward.
Success takes more than eighty minutes on the pitch. Behind every match day are commercial, marketing, ticketing and supporter teams, and too often they are juggling different systems, suppliers and logins just to get things done.
Today
- Your website is managed by one supplier
- Memberships sit in another system
- Merchandise is sold through a separate platform
- Ticketing operates on its own
- Supporter communications are spread across email, social and messaging
With StandBased®
- Manage your club website and mobile app from one dashboard
- Keep supporters informed with fixtures, results and club news
- Manage memberships, renewals and supporter records
- Bring supporter, sponsor and commercial information together
- Sell replica shirts, training wear and merchandise online
- Sell match tickets, season tickets and hospitality
- Communicate directly with members and fans
- Create new sponsorship and commercial revenue
One club. One dashboard. Everything connected.
Everything your rugby club needs. All in one place.
One connected rugby club management system, from your website to the turnstiles.
Rugby club website design that makes an impression
Your website is the digital home of your rugby club: where supporters check fixtures, read match reports, follow club news, explore memberships and buy tickets.
StandBased delivers professional rugby club website design: a modern, mobile-first site in your club's colours, managed from the StandBased Dashboard so you can publish once across every digital channel. Your commercial partners get premium visibility too.
Your club. Your colours. Your digital home.
Explore WebsiteA rugby club app that keeps everyone connected
A fully branded rugby club app puts your club in the pockets of your supporters. Share breaking news, team announcements and match updates, and send push notifications straight to their phones.
From naming the starting XV in Rugby Union to revealing the matchday seventeen in Rugby League, your app is a direct line to your fans, with tickets, the club shop, sponsors and exclusive content all built in. No relying on social media algorithms.
Your badge. Your app. Your supporters.
Explore AppRugby club membership software that keeps things simple
Membership is about belonging. StandBased's rugby club membership software brings your supporter and member programmes into one connected platform.
Create membership tiers, manage sign-ups, set renewal periods and automate renewal reminders, from premium memberships and season-long packages to family and junior supporter schemes. Every member record connects to your CRM, so you understand the people behind your club.
Less chasing. Less paperwork. More time for rugby.
Explore MembershipsRugby club CRM software: know your supporters better
The season ticket holder who never misses a home match. The family at their first game. The business in your hospitality boxes. StandBased's rugby club CRM software brings supporter, member, sponsor and commercial data into one central database.
- Personalise communications with supporters
- Target membership and season ticket renewals
- Spot opportunities for merchandise and ticket sales
- Build stronger relationships with commercial partners
- Understand purchasing and engagement patterns
Stop managing disconnected records. Start building relationships.
Explore CRMRugby club online shop: turn club pride into revenue
From replica shirts and training wear to scarves and accessories, supporters want to wear the club colours. The StandBased rugby club online shop sells merchandise directly through your website and app.
Manage products, pricing and orders from your dashboard, launch new kits and limited editions, and see what every supporter buys alongside their tickets and memberships.
More than merchandise. Another way to back the badge.
Explore Online shopRugby club ticketing software: make every matchday count
From derbies and cup ties to play-offs and finals, matchday is when your club comes together. StandBased's rugby club ticketing software sells match tickets, season tickets and hospitality online, with Apple and Google Wallet passes, secure entry and stadium maps.
Because ticketing is native to the platform, every sale lands in your CRM: a ticket isn't an isolated transaction, it's the start of a supporter relationship.
Make matchday easier. Make every supporter count.
Explore TicketingRugby fan engagement software: keep the passion alive
The anticipation before kick-off. The noise after a last-minute try. StandBased's rugby fan engagement software keeps supporters close wherever they are, in the stands, at home or on the other side of the world.
- Match previews, reports and player updates
- Push notifications and targeted email campaigns
- Exclusive content, video and streaming
- Loyalty schemes and supporter rewards
- Sponsor promotions and matchday offers
The best supporter relationships last longer than eighty minutes.
Explore Fan engagementOne rugby club management system. A complete picture.
Everything works better together.
Imagine a supporter who buys a season ticket, downloads your club app, buys a replica shirt and joins a membership scheme. With separate systems, that is four records in four databases, and nobody sees the whole person.
With StandBased, every interaction builds one connected supporter profile, so your marketing, commercial and ticketing teams all work from the same picture.
One platform. One source of truth. One complete view of your club.
Four systems, four databases
- Season ticket
- Club app
- Replica shirt
- Membership
One supporter profile
- Season ticket
- Club app
- Replica shirt
- Membership
Built for Rugby Union and Rugby League
Two codes. Shared ambitions.
Each code has its own identity, traditions and competitions. Behind the scenes, professional clubs in both face the same challenge: bringing ticketing, supporter data, merchandise, sponsorship and digital communications together.
Rugby Union
Season tickets, hospitality, sponsorship and commercial growth: StandBased connects every revenue line for professional Union clubs, from the starting XV announcement to the post-match hospitality suite.
Rugby League
Matchday ticketing, supporter data, merchandise and digital communications in one place, so professional League clubs can grow attendances and revenue from one dashboard.
Whichever code you play, your club deserves technology that works together.
Why choose StandBased for your rugby club?
One connected platform
Website, app, CRM, memberships, ticketing, shop and engagement together, instead of a stack of disconnected suppliers.
Made for both codes
Rugby Union or Rugby League, StandBased connects your digital operation around how your club works.
Less administration
Manage content, communications and supporter data centrally, saving your commercial and marketing teams time.
Stronger supporter relationships
Connected data and direct communication help you understand your audience and build loyalty.
More commercial revenue
Link ticketing, merchandise, memberships, marketing and sponsorship to unlock new revenue.
Your brand. Your data.
Your club's identity front and centre, with full control of your supporter data.
Grows with you
A continuously developing platform, shaped by the clubs that use it.
Frequently Asked Questions
Ready to take your rugby club to the next level?
Whether you need a new rugby club website, a branded app, simpler memberships, native ticketing or a complete digital transformation, StandBased brings it all together.
Two codes. One connected future.
Book a free demo
Book a free demo with us at a time that suits you. We'll be happy to give you a guided tour of the system, discuss your objectives and requirements and see if StandBased could be the solution your club has been looking for!
Book Free Demo