Horse Racing Venue Software
From the first race to the last, every racegoer connected.
StandBased® horse racing venue software brings a racecourse's raceday and non-raceday business together: ticketing and hospitality, annual members, bars and restaurants, conference and event hire, retail and racegoer data, all run from one dashboard.
- 1Raceday tickets & hospitality
- 2Annual members
- 3Conference, wedding & event hire
Racedays, and every day in between
Two businesses. One connected venue.
Racecourses run two businesses side by side: the excitement of racedays and a year-round venue for events. StandBased connects both, so each one helps the other grow.
One venue, working harder all year.
Racedays & festivals
Ticketing, hospitality, members, F&B and sponsor activations for your biggest crowds, all feeding a single racegoer database.
Conferences & events
Suites, restaurants and open spaces sold online for conferences, weddings and parties, with every client added to the same CRM.
One racecourse platform, one view of every racegoer
Every touchpoint tells you something.
Think of a racegoer who buys festival tickets in January, upgrades to a hospitality package, orders drinks at the grandstand bar and comes back in the autumn for a friend's wedding. Across separate systems, that's four strangers.
StandBased links every one of those moments to a single profile, so the ticketing, hospitality, catering and events teams can treat them as the valued customer they are.
Every racegoer, recognised every time.
- Festival ticket
- Hospitality
One supporter profile
- Festival ticket
- Hospitality
- Grandstand bar
- Wedding booking
- Grandstand bar
- Wedding booking
Four systems, four databases
Racecourse software that works on racedays and every other day
A handful of racedays. A whole year of business.
A racecourse may host a few dozen racedays a year, but its grandstands, suites and restaurants can earn money all year round. Tickets, hospitality, members, bars, event hire and marketing are often split between different suppliers, and racegoer data ends up scattered.
Today
- Raceday tickets sell through a third-party box office
- Hospitality packages are booked by phone and spreadsheet
- Annual members are managed in a separate database
- Bar and restaurant tills don't connect to anything
- Conference and wedding enquiries live in an inbox
With StandBased®
- Sell general admission and premium enclosures online
- Offer hospitality and dining packages alongside tickets
- Manage annual members, renewals and benefits
- Serve faster at bars and restaurants with F&B ordering
- Take bookings for suites and event spaces online
- Run a branded website and raceday app from one dashboard
- Market each meeting to the right racegoers
- Give sponsors and partners better-targeted activations
One racecourse. One platform. Every racegoer known.
Horse racing venue software for every enclosure
A single racecourse management platform, from the booking page to the parade ring.
Racecourse ticketing software for every meeting
Festival meetings, summer evening fixtures, family days and Boxing Day crowds all sell differently. StandBased's racecourse ticketing software sells general admission and premium enclosures online, with mobile wallet tickets and fast, secure scanning at the gates.
Ticketing is native to the platform, so every booking adds to the racegoer's profile instead of sitting in a list you can't use.
Fill the enclosures. Know the crowd.
Explore Raceday ticketingRacecourse hospitality booking made simple
Private boxes, restaurant packages and premium dining are a major source of racecourse income. StandBased lets racegoers and businesses choose and book hospitality online, alongside their tickets.
Corporate bookers and private guests are recorded in the CRM, so your sales team knows exactly who to call before next year's big meeting.
Premium experiences, booked in minutes.
Explore HospitalityAnnual membership software for racecourses
Annual members are a racecourse's most loyal racegoers. StandBased Memberships handles sign-ups, renewals, member categories and benefits online, with automatic renewal reminders.
Each member's racedays, spending and preferences sit on one profile, helping you reward loyalty and keep members coming back season after season.
Loyal racegoers, looked after properly.
Explore Annual membersBars and restaurants that keep up with raceday crowds
Between races there are only minutes to serve thousands of people. StandBased Food & Beverage speeds up ordering and service across grandstand bars, restaurants and food outlets.
Sales sit alongside tickets and hospitality in one platform, so you can see what each enclosure, and each racegoer, really spends.
Shorter queues between races.
Explore Food & drinkEvent venue software for non-racedays
Conferences, exhibitions, weddings, parties and concerts keep a racecourse busy when there is no racing. StandBased Booking puts your suites and event spaces online, so customers can check availability and book.
Every enquiry and booking joins the same CRM, so a conference organiser or wedding guest can become a raceday customer too.
Busy all year, not just on racedays.
Explore Venue hireA racecourse website and raceday app in one
Racegoers look for fixtures, dress codes, travel information and tickets, mostly on their phones. StandBased gives your racecourse a fast, branded website and a raceday app, both managed from one dashboard.
Push notifications reach racegoers before and during the day with gate times, offers and last-minute updates.
Everything a racegoer needs, in their pocket.
Explore Website & appRacegoer CRM: turn a day out into a relationship
First-time racegoers, festival regulars, corporate guests, annual members and wedding parties all come through your gates. StandBased's racegoer CRM brings every one of them into one database.
- Segment by meeting, enclosure and spend
- Invite last year's festival crowd back first
- Spot hospitality and membership prospects
- Give sponsors better-targeted activations
- Send targeted email and push campaigns
Know who came, and bring them back.
Explore Racegoer CRMWhy racecourses choose StandBased
One platform for the venue
Ticketing, hospitality, members, F&B, venue hire, website and app from a single provider.
Built for big crowds
Mobile tickets, fast entry and quicker bar service make a difference on your busiest days.
Racegoers you can reach again
Every ticket, booking and purchase builds a database the racecourse owns and can market to.
More from every visit
Link tickets, hospitality, F&B and retail to grow what each racegoer spends.
Year-round revenue
Sell suites and event spaces online so the venue earns on non-racedays too.
Your brand, your data
Your racecourse branding everywhere, with racegoer data that belongs to you.
Frequently Asked Questions
Ready to make every raceday, and every other day, count?
Whether you need racecourse ticketing, hospitality booking, annual membership software, faster bars or a single view of your racegoers, StandBased horse racing venue software brings it all together.
Your racecourse, connected from the gates to the grandstand.
Book a free demo
Book a free demo with us at a time that suits you. We'll be happy to give you a guided tour of the system, discuss your objectives and requirements and see if StandBased could be the solution your club has been looking for!
Book Free Demo