Same platform. Sharper purpose.

Touchline Club has become StandBased. Nothing about your platform is changing - but the brand now reflects what we're really about.

A positive pivot, focused on the clubs and fans we exist to serve.

Why we changed

A positive pivot

We didn't change because something was broken. We changed so the name finally matches the mission.

Cutting through the noise

The name "Touchline" is widely used across other tech providers, newspapers, and agencies. The new name removes that confusion and makes us instantly recognisable.

A sharper brand

StandBased lets us reset around our core message: a unified digital ecosystem, built specifically for football clubs in the UK.

Positive fan culture

Our green isn't just a colour - it represents the positive, connected supporter culture we want to help every club build.

What the green stands for

Green is the colour of positive fan culture - energetic, hopeful, and rooted in the shared identity of supporters and their club.

It's core to our mission. Our technology helps clubs run more efficiently and save time - but the real point is bringing fans closer to the team they love.

FAQs

What this means for you

For fans

No. The app, website, and features you use day-to-day stay exactly the same. The only difference you'll notice is the new StandBased name and branding rolling out across the experience.

Your data stays with you and your club. Alongside the rebrand, we're simultaneously upgrading some of our backend systems to improve security and transparency with clubs - but nothing about how your data is used is changing.

Yes. Your existing login, account, and any preferences carry over automatically. There's nothing you need to do.

Absolutely. All the content and notifications you currently receive from your club will continue uninterrupted. Your club's app and website are powered by the same platform - just under a new name.

This is a positive pivot. It lets us focus our brand around our true purpose: bringing fans closer to their clubs and giving clubs the tools to grow. It's the right moment to align the name with the mission.

For clubs

You'll receive an email from us with anything that's relevant to your club. For most clubs there's nothing to do - branding, links, and assets will be updated automatically across your platform.

All changes - including the new branding, backend upgrades, and any updated documentation - will be ready before the 2026/7 season kicks off, with plenty of notice in advance of any switch-over dates.

No. Your existing agreement, monthly plan, and billing arrangement carry across as-is. Future invoices and statements will simply show the StandBased name.

Yes. Every feature you currently rely on - fan engagement, content management, CRM, youth, social, and commercial tools - stays in place. The backend upgrades happening alongside the rebrand are designed to make the platform faster and more secure, not to remove anything.

Your existing point of contact at our team isn't changing. You can also reach us through the contact form on this site, or reply directly to any email you've received from us about the transition.

Still have a question?

Get in touch

Book a free demo

Book a free demo with us at a time that suits you. We'll be happy to give you a guided tour of the system, discuss your objectives and requirements and see if StandBased could be the solution your club has been looking for!

Book Free Demo